How to explain art to a layman? I prepared a “lecture” in which I was explaining key moments in the history of art to my parents – the moments that, in my opinion, have brought us to where we are today. We were commenting on market, institutions, evaluation system… Then we browsed together through the collection book on contemporary art (Art at the Turn of the Millenium, Taschen, 1999) and talked about the featured works. They both have their hobbies: mom is involved with bio-dynamic agriculture and dad is constructing various practical objects for households. I presented their hobbies on prints. I brought them books on contemporary art that deal with similar subjects to those of their liking; I asked them to choose some works that they like the most and to corroborate their choice in one sentence. I also asked them to write two texts each: one on their hobbies (why they do what they do…) and the other one on our collaboration (do they have the impression that now they have a better understanding of art…) We created this work together. A tighter communication between the “artist” and the audience. Collective activity instead of individual practice. (Vesna Bukovec, for Artservis' Colllection)